University of Colorado Boulder is introducing a new Master's and portfolio program that promises to better train junior ...

Generative AI is transforming how people search and decide, and marketers must act now to adapt content, strategy and media ...

University of Colorado Boulder is introducing a new Master's and portfolio program that promises to better train junior ...

Vaseline’s product collaboration with a creator-led beverage brand, Ocean Spray’s brand trip to its cranberry bogs and Béis and Rare Beauty’s sold-out collection of cosmetics bags are some of this ...

AI is changing how people discover brands. The right advertising solutions partner can help brands prepare for what comes next.

Answer engine optimization (AEO) is the practice of structuring content so it can be easily found and surfaced by AI-powered answer engines such as ChatGPT, Google's Search Generative Experience (SGE) ...

Explore essential advertising and marketing terms about technology, featuring clear definitions and explanations from the Ad Age Encyclopedia.

WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch.

OpenAI and other LLM companies must slow down, respect content creators and work with industry stakeholders if they want to build sustainable advertising businesses.

Sonic’s new “Coke Your Way” campaign features Benny Blanco, Machine Gun Kelly and Jessie Murph to highlight drink customizations. Staying current is easy with newsletters delivered straight to your ...

Media mix modeling (MMM) is a statistical analysis technique that estimates the impact of various marketing and media channels on business outcomes such as sales or brand awareness. It uses historical ...

WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch.