Ad Age picked 10 Marketers of the Year. You decide the 2025 winner.

University of Colorado Boulder is introducing a new Master's and portfolio program that promises to better train junior ...

The streamer this week unveiled a sleek new look with glassy visuals and an original sonic logo by Finneas O’Connell.

Sam’s Club CMO Chris Curtin on arriving right after an agency review, jumping into a holiday campaign with Chris Pratt, applying fintech thinking to retail and serving on Spotify’s marketer advisory ...

University of Colorado Boulder is introducing a new Master's and portfolio program that promises to better train junior employees because agencies and marketers are falling short.

University of Colorado Boulder is introducing a new Master's and portfolio program that promises to better train junior ...

Answer engine optimization (AEO) is the practice of structuring content so it can be easily found and surfaced by AI-powered answer engines such as ChatGPT, Google's Search Generative Experience (SGE) ...

Explore essential advertising and marketing terms about technology, featuring clear definitions and explanations from the Ad Age Encyclopedia.

Sonic’s new “Coke Your Way” campaign features Benny Blanco, Machine Gun Kelly and Jessie Murph to highlight drink customizations. Staying current is easy with newsletters delivered straight to your ...

WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch.

Affiliate marketing is a performance-based advertising strategy in which brands reward third-party publishers, known as affiliates, for driving traffic, leads or sales through tracked links.

Media mix modeling (MMM) is a statistical analysis technique that estimates the impact of various marketing and media channels on business outcomes such as sales or brand awareness. It uses historical ...