These experiments come as brands are still waiting for more ad opportunities inside the major large language models.

University of Colorado Boulder is introducing a new Master's and portfolio program that promises to better train junior ...

Generative AI is transforming how people search and decide, and marketers must act now to adapt content, strategy and media ...

University of Colorado Boulder is introducing a new Master's and portfolio program that promises to better train junior employees because agencies and marketers are falling short.

Sam’s Club CMO Chris Curtin on arriving right after an agency review, jumping into a holiday campaign with Chris Pratt, applying fintech thinking to retail and serving on Spotify’s marketer advisory ...

Novartis picked Publicis-owned Fallon to work on its 2026 Super Bowl ad following a competitive review, Ad Age reports.

University of Colorado Boulder is introducing a new Master's and portfolio program that promises to better train junior ...

Vaseline’s product collaboration with a creator-led beverage brand, Ocean Spray’s brand trip to its cranberry bogs and Béis and Rare Beauty’s sold-out collection of cosmetics bags are some of this ...

WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch.

Answer engine optimization (AEO) is the practice of structuring content so it can be easily found and surfaced by AI-powered answer engines such as ChatGPT, Google's Search Generative Experience (SGE) ...

Explore essential advertising and marketing terms about technology, featuring clear definitions and explanations from the Ad Age Encyclopedia.

Sonic’s new “Coke Your Way” campaign features Benny Blanco, Machine Gun Kelly and Jessie Murph to highlight drink customizations. Staying current is easy with newsletters delivered straight to your ...