MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Klaviyo’s Global AI Shopping Index. Click to enlarge. AI is already disrupting online ...

Mention marketing mix modeling (MMM) to a performance marketer and you’ll get a strong reaction — either total excitement because it’s all anyone’s talking about or the look my client gave me when I ...

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Agentic AI is rapidly changing the face and feel of shopping for both retailers and consumers, ...

Generative AI is transforming how B2B buyers research and make purchasing decisions. Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties — they’re becoming essential ...

In B2B marketing, ideas that shift perspective are currency. They inspire people to think differently, trust more deeply, and make more confident choices. That’s why thought leadership matters more ...

Zeta Global introduced a natural language AI agent this week, personalizing the digital workspace for marketers using the Zeta platform. Known as Athena by Zeta, the company calls it a ...

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke ground on ...

I recently spoke with a prospect who knew they had a problem. Sales were slowing, retention was slipping and lifetime value barely stretched past six months. On paper, the near-term numbers looked ...

Salesforce officially launched Agentforce 360 today, its new AI-driven platform that embeds virtual agents across its ecosystem — including Slack. Announced just ahead of Dreamforce, the rollout aims ...

The rush to embed AI into every layer of business software has created a new reality for enterprise buyers: AI is now a line item — and an expensive one. Software that once enabled work now promises ...

Books are a broad category with a passionate following. It takes data and a solid ecommerce strategy to break through to book fans on digital channels. Over the years, online bookseller ThriftBooks ...

Twilio today launched a suite of data capabilities aimed at one of marketers’ biggest challenges: trusting their data enough to act on it promptly. The new features — including Granular Observability, ...