Brands now have new ways to align with cultural moments on Meta’s apps while improving efficiency through AI-driven targeting ...

SEOs are prioritizing AI search tactics like schema and citations, even as revenue impact remains small and measurement is messy.

TikTok’s Search Ads Campaign lets brands capture high-intent queries on a platform where Gen Z is rapidly shifting its search ...

GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.

Major publishers – including Reddit, Yahoo, Medium, and Quora – today announced support of a new licensing standard, Really ...

New data shows ChatGPT users are more engaged than Google searchers. But AI traffic comes in much smaller volumes.

Google told us this is a "minor update to our rater guidelines with small clarifications and a handful of new examples." ...

Few companies dedicate resources to GEO, despite recognizing its growing importance. Marketers lack resources, confidence, or know-how.

Reddit debuts Pro tools to help publishers track stories, auto-import content, and tap into communities as referral traffic ...

Google Ads adds pre-built forecasts, giving you faster, goal-focused plans across Search, PMax, Shopping and App campaigns.

Research finds a 62% overlap between Google rankings and ChatGPT answers, showing SEO success doesn’t ensure visibility in AI ...

Generative AI is transforming search, but data hasn’t caught up. Learn which metrics exist and why the most valuable are ...