Using Schema.org markup, a form of structured data which helps search engines to interpret your webpages, is widely agreed to be beneficial from an SEO standpoint. While it may not correlate directly ...

Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more equitable SERP is a necessity for Google from a business and overall ...

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent ...

The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. A good headline means more people will click on your article ...

What is a title tag? How do you write one? Why are title tags important? Do they actually help with search engine optimisation? Can I see some good and bad examples? Following on from our blockbusting ...

You should be alarmed if your site loads after three seconds. Discover lesser-known causes of website speed killers and the best solutions for them. Optimizing your website’s speed is not a necessity, ...

A list of major metacrawlers. Unlike search engines, metacrawlers don't crawl the web themselves to build listings. Instead, they allow searches to be sent to several search engines all at once. If ...

Something that all of us in the search industry are guilty of is our over-reliance on Google telling us what is coming next. Understanding Google’s considerations as a business, provide context to ...

I have to be honest. When approaching this article, my initial reaction was something along the lines of, ‘Ha! Bing doesn’t do anything better than Google!’. But on brushing aside my Google ...

The rise of voice search is transforming search engines into “answer engines”, which require a different strategy and set of ingredients for success. This strategy has come to be known as AEO, or ...

In my recent research for alternatives to Google here at Search Engine Watch, Ecosia was one search engine that caught my eye. The eco-friendly choice for search certainly seems to serve a purpose. We ...

Working at Search Engine Watch isn’t all about studying, understanding, and reporting on Google. With more than 9% of web users searching on other engines, it’s important that we occasionally take the ...