the-ethos

As the Menopause Economy Booms, Experts Say the Science Is Still Catching Up

Menopause is a booming business. As social media personalities sell “solutions” for hormonal health, experts warn that the line between empowerment and exploitation is blurring — leaving many women ...
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How Regenerative Shea Butter Became the Ingredient Redefining Luxury Beauty

In Ghana and Burkina Faso, regenerative shea farming is reshaping luxury beauty through women-led cooperatives. Rooted in the red earth of West Africa, the shea tree has become an unlikely cornerstone ...
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Artisan Dairy-Free Butter Finds Its Place Beside the Real Thing

Butter is back, and so are its dairy-free rivals. Meet the new generation of cultured, small-batch vegan butters redefining craft, flavor, and performance. Butter is the ingredient of the moment. From ...
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Why Lauren Sánchez Bezos Thinks Fashion Needs a Climate Reckoning

Lauren Sanchez in a mirrored Oscar de la Renta dress at the 2024 Met Gala Lauren Sánchez Bezos is bringing her red-carpet power to the sustainability table. The Bezos Earth Fund vice-chair is ...
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A Five-Year Deal Between LVMH and UNESCO Could Redefine Corporate Conservation

LVMH deepens its biodiversity commitments by renewing a five-year partnership with UNESCO and inviting the Tiffany & Co. Foundation to focus on marine areas, signalling a new era of luxury-sector ...
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What Makes an Oil-Based Perfume Different?

All products featured on Ethos have been independently selected by our editorial team. When you buy something through our links, Ethos may earn an affiliate commission. Perfume oils promise longer ...
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Clean Amber Is the Scent of the Season

All products featured on Ethos have been independently selected by our editorial team. When you buy something through our links, Ethos may earn an affiliate commission. Amber-forward clean fragrances ...
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Pandan Nián Gāo (Glutinous Rice Cake)

Pandan Nián Gāo (年糕) is the chewy, gently sweet, glutinous rice cake that marks Lunar New Year. We wanted to scent ours with pandan and rich coconut milk to reference Nyonya kueh (bite-size snacks ...
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From Sabrina Carpenter to DVF, Stars Reimagine the Closet Sale

From Sabrina Carpenter’s vintage pop-up to Haley Wollens’ The RealReal sale and Diane von Furstenberg’s archive relaunch, celebrities are redefining resale as fashion’s new luxury frontier. When fans ...
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Mindfulness for Cravings Is No Fad — Here’s What Experts Say

Mindfulness is reshaping how we understand cravings — from late-night sugar fixes to alcohol dependence. Here’s what experts say about its power to rewire the brain. Cravings — that longing for a ...
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The Ordinary Amps Up Its Assault on Fast Beauty With Ingredient Literacy

The Ordinary’s new book Ingredients enters a beauty market built around speed and novelty — empowering consumers instead with ingredient literacy. Walk into any beauty retailer today — whether it’s a ...
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Baechu Kimchi

In the traditional practice known as gimjang (김장), families and neighbors gather to prepare Napa cabbage (baechu kimchi/배추김치) for the winter months ahead. Heads of Napa cabbage are salted, massaged ...