What do software buyers expect from a good online buying experience? What influences their decisions to buy software online?

Discover how AI is transforming account-based marketing by enhancing precision, speeding execution, and redefining the ...

WebMD, BBC, Forbes, Business Insider, and People are the Top 5 content publishers cited most by popular AI ...

Social media listening or monitoring has become a routine task in digital marketing recently, and though the necessity of the process is apparent to most social media marketers, the details of it aren ...

Though companies are spending more money on social media marketing, many are still trying to figure out best-in-class strategies and measurements. Here's a look at the current state of social media ...

Explore how and why innovators of products and services can struggle to describe breakthrough ideas when language and ...

Marketing Management - Nearly a quarter of employees say they now use AI daily for creating workplace emails, according to ...

Show, don't tell. That is the simplest yet most powerful lesson a storyteller can learn. As marketers put more emphasis on content that tells a story, we need to remember that old writing adage—even ...

Generative AI is transforming customer experience (CX) and support, but trust, accuracy, and empathy still depend on people.

For many companies, selling beyond their home market is an essential driver of business success. But successfully selling into other markets is often easier said than done. In 2007, when the No. 1 ...

Career Development - This infographic looks at how early-career professionals say LinkedIn has helped them, the LinkedIn ...

See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...