As AIA prepares to shift from Spur’s front-of-shirt sponsor to training kit partner, global CMO Stuart Spencer explains how its 13-year partnership is helping redefine the insurer’s brand.

Owner Associated British Foods said it is also looking into setting up Primark as a separate business, with its CEO calling ...

KFC parent company Yum! Brands highlighted the UK market as having driven particularly strong results, as it invests in ...

If the growing demands of the job are wearing you out as a marketer, IAB UK’s agony aunt says it’s time to make sure you’ve ...

Now in its fifth year, The Superpowers Index, the largest global study of B2B buying behaviour is back, and it’s bigger and better than ever! With over 16,000 buyers surveyed and ...

Using the beloved Puss in Boots character to bring a dose of magic to the festive season, Boots is promising Advantage Card’s ...

John Lewis’s 2025 Christmas offering features Alison Limerick’s 1990 hit ‘Where Love Lives’ and focuses on the relationship ...

Why It Works: How Stoptober helps millions to quit smoking Scarcity works because it imbues our decision with a sense of ...

The brand created an AI-generated version of its 30 year-old Christmas ad in 2024, and has made a new version for the 2025 festive season.

Influencer Marketing Budget Report 2026 With UK marketing teams reshuffling spend for 2026, influencer marketing is claiming a bigger slice of the pie. This guide helps you plan a ...

All of this feels perfectly logical when you’re dealing with a hypothetical lottery. But here’s the question: why does that ...

Three quarters of B2B marketers have seen the focus on artificial intelligence ramp up over the past year, according to new ...