Petstore.com failed, but its investors may have come out ahead of the game. In this crowded market and at this late date, Petstore.com had no hope of ever climbing onto the dot-com equity gravy train.

Petstore.com is one of four contenders for leadership in the highly competitive online pet supply business. Petstore.com faces decisions regarding potential merger partners and how to brand its ...

Eisenmann, Thomas R., and Abby J. Hansen PHD. "Petstore.com TN." Harvard Business School Teaching Note 801-197, October 2000.