Class actions targeting prominent brands using influencers to advertise their products on social media are on the rise, accusing brands and their influencers of failing to properly disclose paid ...

Many travel influencers on social media are failing to disclose when their posts are paid for adverts. An investigation by ...

Scroll through a TikTok feed, and you’ll eventually come across someone—usually incredibly photogenic, with perfect teeth and flawless skin—extolling the virtues of some product or another, or a ...

The German subsidiary of British telecom Vodafone used an AI influencer to advertise a promotion on its TikTok account, marking its most recent foray into AI-generated advertising. Last year, the ...

More buyers’ journeys are starting with generative AI—including those making B2B purchases for their workplaces. An August study from software reviewing platform G2 found that half of B2B software ...

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...