AI was sold as a force for progress, but recent controversies suggest a more complicated reality. Is AIheading for a ...

McDonald’s Netherlands AI-generated commercial leaned on scenes that critics say looked distorted, cynical and out of touch with the holiday spirit ...

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AI helps brands scale festive stories quickly and cost-effectively, but experts warn it risks emotional depth, intimacy, and originality, creating spectacle that can feel generic ...

After a major backlash in 2024, Coke and the L.A. studio it hired have produced a new synthetic spot they believe viewers will like a lot more; "The craftsmanship is ten times better." Will they? By ...

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past, it meant hours of brainstorming, drafting, and A/B testing. Today, LLMs like ...

On Wednesday, Meta announced that it would use conversations with its AI chatbot to tailor ads. Advertising is a core business for Meta, comprising over 97% of its revenue in 2023 and 2024. Meta AI ...

The brands that will truly lead aren’t the fastest adopters of AI; they’re the ones that use it with intention, guided by ...