As the mobile and tablet market and sales has performed better than the PC market in the past year, the near future as predicted by Eric Schmidt saying that everyone will own a smartphone is becoming ...

Cultural institutions embrace digital media and use it as a means to communicate and promote their activities, and also to interact and engage with their audiences. Digital Analytics can help to ...

Google is readying a new set of Analytics usage reports designed specifically for mobile applications, the company plans to announce at its I/O developer conference on Friday. So far, Google Analytics ...

Appcharge, a direct-to-consumer (D2C) platform for mobile games, and marketing measurement firm AppsFlyer announced a strategic partnership. They will offer a unified cross-platform mobile and web ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Mobile marketing analytics platform Adjust today launched Adjust ...

In this special guest feature, Jeremy Levy of Indicative illustrates how to navigate the new realm of mobile analytics. Jeremy Levy is CEO of Indicative, a web and mobile analytics platform designed ...

A new set of reports due later this summer will provide broader, more specific usage metrics to makers of mobile applications Google is readying a new set of Analytics usage reports designed ...