According to DataM Intelligence, the Immersive Technology in Advertising Market Size was valued at US$21.2 billion in 2024 and is projected to reach US$153.8 billion by 2032, growing at a CAGR of 28.1 ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

Virtual reality and augmented reality may be traveling in the same basic direction but for agencies and brands, they’re on different roads. The SapientNitro display at the annual eTail East conference ...

With over 300 million daily Snapchat users engaging with AR, it’s clear that this technology has become a powerful tool for driving shopping behaviors. As 2025 unfolds, AR is becoming a central ...

Augmented reality is a game-changing technology that is impacting a wide range of industries by delivering immersive, interactive experiences.