Marketing refers to the activities of a company associated with buying, advertising, distributing, or selling a product or service.

Market segmentation process essentially involves grouping and sub-grouping large homogenous markets into clearly identifiable segments.

A strategic business plan focuses on long-term growth objectives, rather than near-term operating goals and addresses different business strategy types.

Which Type of Strategy Is Most Appropriate for Your Organization?. Business strategy determines how successful businesses are at achieving their goals and objectives. Goals and objectives indicate ...

Using the PIMS SPIYR data base, which pools cross-section and time-series data, an empirical study to identify business strategy types was undertaken. Using a two-stage methodological approach ...

The basic premise of the strategy implementation literature is that different business strategies require different configurations of organizational practices to achieve optimal performance. Sales ...

5 Types of Digital Marketing Strategies When developing a digital marketing strategy, you want to think about your goals, what the audience is most receptive to and your budget.

Communication Strategies for Different Business Types Inspired by a panel discussion, explore how different business types can tailor their PR and marketing strategies for maximum impact.