In today’s unpredictable business climate, survival and growth are no longer guaranteed by capital strength or market ...

Business-level strategies guide companies' actions in each distinct line of business they are in. Strategies at this level describe who the company will serve, with what products it will serve ...

At first, the notion of three different strategy levels for a company may seem confusing. After all, doesn't an organization have one overriding goal: to grow and to make money? That's true, of ...

By Lilach Nachum My approach to International Business Strategy has been developed and refined in the course of more than two decades of teaching, consulting and writing on this topic. As I will ...

The author examines the choice of strategic marketing thrust for business units in multiproduct firms. In a survey, 86 managers in six firms provided their perception of several product/market and ...

Hence in this view, business unit managers are implementers, rather than formulators, of corporate-level strategy. In our view, business unit managers exert "upward influence" within corporations, ...

Almost every business today faces major strategic challenges, but different companies are challenged in different ways. That’s why so much conventional wisdom surrounding strategy — for example, ...

DM-672 Business Strategy 2 Credits The course examines the art and science of strategic management and business planning. It also explores the formulation, communication, and implementation of both ...

The big challenge to understanding Tesla’s strategy is that most of us only look at it from one level of analysis. Namely, when we see Tesla, we see a company that produces cars.