Former MBB consultant shares 3 ways to stand out in a consulting case interview — and 3 pitfalls to avoid

Kelly He-Sun, a former MBB consultant, shares her top tips for standing out in case interviews, including three things to do ...
B2B Marketing Magazine

What 15 years of B2B case study interviews have taught me about your audience

It’s a privileged position, writing a B2B case study. Not only am I entrusted with my client’s own client relationship, but the customer will often take the opportunity of talking to a third party to ...