Google Ads now lets Android App campaigns optimise bidding for view-through conversions, showing a shift toward video-driven ...

Google is launching Marketing Advisor, as announced today at Google Marketing Live 2025. Marketing Advisor is a new AI-powered assistant that lives directly in the Chrome browser and is designed to ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has implemented advanced artificial intelligence technology ...

PPC advertising can be challenging, especially when your product or service falls into a sensitive or difficult category. Whether you’re promoting pharmaceuticals, financial services, adult content or ...

Google plans to introduce advertising to its Gemini AI platform by 2026 as it expands AI driven tools across search and marketing.

The case largely echoes an antitrust action in the United States and seeks to force Google to sell off sections of its online ad business. By Ian Austen Reporting from Ottawa Canada’s competition ...

OpenAI, the company behind ChatGPT, announced in April 2024 that it was testing sponsored content integrations in its business-focused offerings. Other startups in the AI industry are also designing ...

Google Shopping can be a goldmine for many ecommerce retailers. But, it also comes with the risk of losing money if not managed properly. Even seasoned PPC advertisers can make easy mistakes that can ...

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

We’re all now used to the way online ads work: You have a quick look for a new watch one day, and then ads for watch deals follow you around the internet for weeks. It feels like an obfuscated, ...