Google Ads now lets Android App campaigns optimise bidding for view-through conversions, showing a shift toward video-driven ...

Despite zero growth on Google's core advertising segment, the introduction of advanced AI capabilities like PaLM 2 has the potential to revolutionize the search experience and attract more advertisers ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has implemented advanced artificial intelligence technology ...

Alphabet experienced strong revenue growth during the pandemic but has started to normalize in the post-pandemic era. The total advertising business represents a significant portion of Alphabet's ...

For years artificial intelligence has been subtly pulling strings in the background of Google ads, serving as the secret sauce behind many successful campaigns. But like a stagehand stepping into the ...

Join Pat Reinhart, VP of Services & Thought Leadership at Conductor, and Shannon Vize, Sr. Content Marketing Manager at Conductor, for an exclusive first look at the 2026 AEO/GEO Benchmarks Report, ...

Google today (Jan. 23) is rolling out a previously announced conversational experience powered by its Gemini AI model in Google Ads, per details shared with Marketing Dive. In early tests of the tool, ...

Google LLC has introduced a set of generative artificial intelligence tools that will make it easier for brands to launch online advertising campaigns. The tools made their debut at the search giant’s ...

The case largely echoes an antitrust action in the United States and seeks to force Google to sell off sections of its online ad business. By Ian Austen Reporting from Ottawa Canada’s competition ...

Google plans to introduce advertising to its Gemini AI platform by 2026 as it expands AI driven tools across search and marketing.

Google announced on its AdWords G+ profile today that its display ads will soon be 100% HTML5. From June 30th this year, display ads built using Flash can no longer be uploaded into AdWords or ...