Google Search has a new button at the bottom of the search results that shows you if the results are personalized or not and a way to turn off personalization. Google can say the "Results are ...

Google Search is adding a new “Search Personalization” entry in the Google app’s account switcher menu. The Search Personalization page has undergone a redesign that brings everything into one place.

There is some speculation within the SEO and search community that Google's search results have recently become more personalized and tailored. This is based on people comparing the search results to ...

Google Search has added a new “try without personalization” toggle in search result pages. This will allow users to instantly turn off personalized results and see more objective search results. This ...

Google has announced a wide range of upgrades for its Gemini assistant today. To start, the new Gemini 2.0 Flash Thinking Experimental model now allows file upload as an input, alongside getting a ...

Google has released a game-changing upgrade to its Gemini chatbot. This feature, which allows the chatbot to access your Google Search history, helps it produce more personalized results. The powerful ...

Google's Gemini AI product is now able to absorb a user's search history in order to provide more personalized information, Google announced today. The Gemini 2.0 Flash Thinking model is able to ...