Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Branding and product marketing are among the most frequently used terms in marketing. While ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Business success depends not only on ...

I am the Vice President of Product Marketing for ThroughPut Inc., an AI-Powered Supply Chain Software Company based in the U.S. and Germany. Marketing a company is a critical part of raising brand ...

When it comes to launching a product, finding ways to stand out from the competition is essential. For many e-commerce platforms, differentiation comes from finding elements that make your product ...

The venture firm is making instructional materials from its selective startup accelerator available to the public for the first time. Sequoia Capital is one of the best-performing venture firms in ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

Launching a startup usually means obsessing about whether product-market fit (PMF) has been achieved in its early days. More broadly, PMF is a term we use to describe a product or service that has ...

In this GlobalAutoIndustry.com Audio Interview "China Speed: How Chinese Companies Accelerate Product Development and Enable Faster Time-to-Market" Ron Hesse speaks with Lukas Hofmann. Mr. Hofmann is ...

When you have two decades of experience working in artist development, branding, and imaging and have held positions at labels such as Sony/BMG, EMI/Capitol, Arista, MCA, among others, you should know ...