Environmental charity Greenpeace has today staged a protest at Legoland as it kicks off a new global campaign targeted at the toy company. The action comes after Greenpeace conducted a report – ...

Lego's brand partnership with Shell is ill-judged, argues Katie Collins Greenpeace has created a parody video entitled Everything is NOT awesome as part of a campaign to bring to an end Lego's brand ...

STOCKHOLM (AFP) - The world's largest toymaker Lego said on Thursday it was ending a deal with oil giant Shell, bowing to pressure from a Greenpeace campaign linking Lego toys to Arctic oil spills.

A campaign by environmentalist group Greenpeace, including a video featuring an oil leak swallowing an Arctic community built entirely out of Lego bricks, has resulted in Danish toy manufacturer Lego ...

Toymaker will not renew current multimillion pound deal, that sees Shell-branded Lego sets sold at petrol stations, following a viral video against Arctic drilling by the green group. Lego will not ...

COPENHAGEN – Danish toy maker Lego says it won’t renew a deal allowing Shell to hand out Lego sets at gas stations in some 30 countries, following a viral campaign protesting Arctic drilling. Lego CEO ...

The world's largest toymaker Lego said on Thursday it was ending a deal with oil giant Shell, bowing to pressure from a Greenpeace campaign linking Lego toys to Arctic oil spills. Announcing the ...

Lego has ditched a long-standing partnership with Shell (LSE: RDSB.L - news) , after a Greenpeace video used its toys to illustrate an Arctic oil spill. The decision comes after the slick parody video ...

Greenpeace’s long protest against Lego over its association with Shell seems like it’s finally paid off: Lego have announced that they do not intend to renew their agreement with the energy company ...

A recent campaign by environmental advocacy organisation Greenpeace, aimed at Shell and LEGO, has shown how effective activism can sway corporations and bring about concrete change. The campaign, ...

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