There are three common mistakes firms make when pitching a new product or service, writes Rob Enderle. Here’s how to get it right. After recently watching two major product presentations from firms ...

There are lots of ways to pitch a new product. You can present a market study complete with pie charts and statistics and deliver it like a lawyer in a courtroom trial. You can show a video of people ...

In 1984, Steve Jobs introduced the first Macintosh to the world. It sounds second nature now, but if you look at the video, you will see the foundations for the spectacle that Apple has accustomed us ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The stage — which resembles more a Broadway show than a tech presentation — and the captivating ...

Blending technology and automotive prowess, Porsche has embraced mixed reality (MR) to revolutionize its product presentations and technical briefings. This approach was most recently showcased in a ...

The Air Products Annual Meeting is fast approaching, and you have an important opportunity to protect the value of your investment and the meaningful results the Company has delivered and anticipates ...