SAP is pushing its Customer Engagement and Commerce suite as a way firms can take advantage of technologies for sales and marketing across all their digital channels.

SAP seemed to be all in on customer experience when it acquired Qualtrics for $8 billion in 2018. It continued on that journey today when it announced it was acquiring Austrian cloud marketing ...

SAP will release its enterprise customer data platform globally in November. SAP first teased its plan to roll out a CDP in May of last year.

Henkel cleaned up its customer claims handling after developing an AI automation system in conjunction with SAP.

SAP expanded its PartnerEdge program offerings with a new Cloud Choice option in an announcement prior to SAP Sapphire Now 2021.

Bluleader won SAP's 2019 CX (customer experience) Partner of the Year award for the Australia-New Zealand and the Asia-Pacific-Japan areas, according to DXC.

As NRF 2025 approaches, new research from SAP Emarsys Customer Engagement has uncovered a significant challenge for UK brands: five in six (83%) consumers feel undervalued by the brands they remain ...

With plenty of fanfare at the NYSE, SAP a week ago announced S4HANA, its fourth generation ERP product. It’s been 23 years since the predecessor R/3 product was introduced. R/3 was revolutionary ...