Sonic’s new “Coke Your Way” campaign features Benny Blanco, Machine Gun Kelly and Jessie Murph to highlight drink customizations.

WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch.

OpenAI and other LLM companies must slow down, respect content creators and work with industry stakeholders if they want to build sustainable advertising businesses.

Every week, Ad Age spotlights the most important job moves across advertising, marketing, media and tech. From agency shakeups to brand-side appointments, here are the leadership changes shaping ...

Sonic’s new “Coke Your Way” campaign features Benny Blanco, Machine Gun Kelly and Jessie Murph to highlight drink customizations.

Sonic’s new “Coke Your Way” campaign features Benny Blanco, Machine Gun Kelly and Jessie Murph to highlight drink customizations. Staying current is easy with newsletters delivered straight to your ...

Media mix modeling (MMM) is a statistical analysis technique that estimates the impact of various marketing and media channels on business outcomes such as sales or brand awareness. It uses historical ...

A live-action snow-globe spot anchors Coke’s holiday campaign, alongside another new AI take on “Holidays Are Coming.” ...

WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch.

WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch.

Sonic’s new “Coke Your Way” campaign features Benny Blanco, Machine Gun Kelly and Jessie Murph to highlight drink customizations. This new portfolio school aims to fill a widening gap in training ...

Sonic’s new “Coke Your Way” campaign features Benny Blanco, Machine Gun Kelly and Jessie Murph to highlight drink customizations. This new portfolio school aims to fill a widening gap in training ...