Mudramax has appointed Atrayee Chakraborty as senior vice president - strategy. With over 20 years of experience, she will ...

Amazon's global job cuts warn India about AI's impact on white-collar jobs. Generative AI threatens roles in finance, ...

Deepika Bhan, president – packaged foods, Tata Consumer Products, outlines a sharp strategy for sustainable FMCG growth: ...

New research from IIM Lucknow suggests digital platforms can balance profit and privacy. Pay-or-consent models allow users to ...

Royal Enfield witnessed a robust 13% surge in total sales for October, reaching 124,951 units, driven by a strong 15% ...

BharatPe has appointed Shilpi Kapoor as its new Head of Marketing. Kapoor brings over 20 years of experience from leading brands like Airtel Payments Bank and American Express. She will lead brand ...

Federal Bank’s new brand film ‘Rishta’, created with Sideways, celebrates the warmth and trust that define some relationships that are priceless. Reflecting the Bank’s human at the core philosophy, it ...

Moment marketing is dead, replaced by authentic anticipation. Brands must focus on mental availability and constant experimentation. Silos are not obstacles but reservoirs of expertise. Marketers need ...

A marketing professional recounts their immersive experience at Dinner by Heston in Dubai, viewing it as a live case study in sensory marketing. The author details how Heston Blumenthal masterfully ...

Organisational silos often create brand confusion and inefficiency. However, experts suggest fostering communication and cooperation instead of eliminating these structures. Cross-silo teams and ...

As social beings, humans have always leaned on tradition and prevailing norms. In yesteryears, following the crowd played a ...

AI companies are now fighting so many copyright lawsuits that a tech industry lobby group, the Chamber of Progress, last week called on President Donald Trump to sign an executive order directing ...