AI is transforming category management from a retrospective process into a predictive, real-time discipline — helping brands and retailers plan, test and collaborate more efficiently. Kellanova is ...

Russ Torres was recently promoted to president and chief operating officer to help lead this transformation, according to the company's latest earnings call. He was previously the group vice president ...

It was (yet again) a year of common, often unifying themes for the 2022 Top 100 Consumer Goods Companies. Incorporating information from the financial results of publicly owned consumer goods ...

But optimizing for these systems isn’t as simple as it appears, says Jason Goldberg, chief commerce strategy officer at Publicis Groupe. “Answer engines are probabilistic rather than deterministic — ...

"With the bold ambition to capture 100 million global first-party records, we will be able to build a deeper understanding of our consumers and own the end-to-end relationship." "Work and rest come in ...

The beauty company will tap into data and emerging tech to improve its speed to market and build more cohesive brand experiences.

While quantum computing carries lofty expectations for its ability to solve complex calculations at almost incomprehensible speeds, it remains years away from mainstream use (with much debate about ...

The beauty company will tap into data and emerging tech to improve its speed to market and build more cohesive brand experiences.

The pandemic catapulted the supply chain’s already rising star in the C-suite, an acknowledgement of the pivotal role it plays in nearly every facet of a consumer goods business. With supply chain’s ...

Sephora talks about the AI tech developed in-house to help all its customers find their best foundation match, as part of its Diversity, Equity, and Inclusion commitments. The “lift and learn” ...

Allison detailed how Tractor Supply is developing agentic AI models to explore automating some manual organizational processes, such as help desk calls and repetitive processes in accounting. Harding ...

The company is also automating media scheduling, using algorithms to build cohorts and space out activations. Additionally, it has digitalized its production by equipping lines with sensors and ...