Remote data collection offers significant advantages for behavioral and market research, including enhanced participant reach ...

The world is changing for knowledge workers everywhere, and they find themselves caught in a techno-paradox. On one hand, powerful new technologies-large language models (LLMs), streamlined workflows, ...

Ad testing has transformed from a trial-and-error process into a sophisticated science that enables brands to refine messaging, creative elements, and targeting ...

Media Analytics:All-in-One Ad Testing Platform Media Analytics powered by Affectiva's technology, provides robust, data-driven insights to help you optimize your ad content, refine media spend,… See ...

iMotions' Communications Research Lab streamlines mixed-methods research, combining real-time facial expression and voice analysis with surveys to study audience responses across settings. See ...

iMotions' Communications Research Lab streamlines mixed-methods research, combining real-time facial expression and voice analysis with surveys to study audience responses across settings. See ...

Designed for technologists, scientists, and others, Neurable is advancing neuroscience with the most discreet EEG technology for the real world. Neurable’s Research Kit and the MW75 Neuro can ...

Have you ever wondered why some days you can clearly remember locking your front door in the morning while heading off to work, while other days you can’t recall at all? Chances are, you’ve ...

Have you ever walked into a room and felt instantly at ease, or perhaps the opposite, without knowing why? This instinctual reaction is at the heart of neuroarchitecture, an exciting field where ...

Optimize content and media spend by measuring consumer responses to videos, ads, movies and TV shows – unobtrusively and at scale. Affectiva Media Analytics empowers brands with real-time, scalable ...

Over the past decade, the use of neuroscience tools in market research has progressed from a “nice to have” add-on, to an essential part of any consumer research study. As we have detailed before on ...