Weekend policy shift slashes VAT deductions from 13% to 6% for jewelry makers, sending Chow Tai Fook, Chow Sang Sang, and Laopu Gold shares down.

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When used with empathy and precision, AI can turn even customer service requests into seamless, luxurious experiences.

Beauty brands must master timing, nurture authentic communities, and turn everyday users into powerful brand storytellers to win on Xiaohongshu.

From virtual anchors to predictive commerce, China’s AI-driven e-commerce strategies are forcing Western brands to rethink their retail playbook.

After years of skincare’s preeminence, haircare has become China’s next beauty frontier — driven by innovation, ...

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Snow Flying’s superior down coat performance at a lower price ignited debate over whether Adidas’ brand premium still holds ...

Fragrance houses from Melt Season to Cottee captivated Paris with storytelling, cultural identity, and modern East Asian ...

Running category sales surged in Q3, with Adizero shoes leading the charge as CEO Bjoern Gulden diversifies beyond the Samba.

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The British-Jamaican designer’s streetwear credibility and proven appeal on Xiaohongshu position Hermès to capture younger ...