Customer relationship management (CRM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

MarTech is your source for account-based marketing (ABM) intelligence. Here you’ll find up-to-date and authoritative resources including news, tactic-rich tutorials, buyer’s guides, the latest data to ...

Reuters has the scoop on the inevitable OpenAI IPO, which it says could be coming in second half of 2026. But the big news is that the IPO could value OpenAI at more than $1 trillion, which would make ...

Worried about AI destroying creativity? Nate St. Pierre shares how he uses AI to power creativity for writers, screenwriters and more.

Old-school marketers know the four Ps: product, price, place and promotion. Over the years, they’ve been stretched, expanded and reinterpreted. But AI isn’t just another reason to add more Ps. It’s ...

Meta introduced improvements to its suite of lead generation tools with a focus on the often-overlooked post-holiday period. Meta refers to the period from just after Christmas into January as “Q5.” ...

Customer data platform (CDP) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Lisa Peyton is an immersive media strategist and media psychologist focusing on the user engagement and marketing applications of new technologies.

B2C marketing news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Thanks in part to its 2024 IPO, the social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for a company that’s been around for 20 years, ...

With so many brand messages flooding customer inboxes, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of ...

After many years in technology marketing, I love to write about GTM. But this is an exception. As a devout humanist, I prioritize people and try my best to prioritize facts. It gets tricky when the ...