Customer expectations are rising. Marketing technology -- martech -- is the key to meeting and exceeding those demands. Analytics and attribution, marketing execution, user experience, data management ...

Customer relationship management (CRM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Reuters has the scoop on the inevitable OpenAI IPO, which it says could be coming in second half of 2026. But the big news is that the IPO could value OpenAI at more than $1 trillion, which would make ...

MarTech is your source for account-based marketing (ABM) intelligence. Here you’ll find up-to-date and authoritative resources including news, tactic-rich tutorials, buyer’s guides, the latest data to ...

Worried about AI destroying creativity? Nate St. Pierre shares how he uses AI to power creativity for writers, screenwriters and more.

Customer data platform (CDP) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Meta introduced improvements to its suite of lead generation tools with a focus on the often-overlooked post-holiday period. Meta refers to the period from just after Christmas into January as “Q5.” ...

Martech (a.k.a., marketing technology) includes the marketing software applications and marketing platforms) used by marketing and marketing operations professionals. These professionals use martech ...

With so many brand messages flooding customer inboxes, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of ...

Global warming due to human activity requires all businesses to reduce their carbon footprint. The aviation industry, in particular, has been labeled a notorious contributor to greenhouse gas (GHG) ...

Marketing analytics stands out as an ideal starting point for businesses to integrate machine learning and artificial intelligence. This is due to a confluence of complementary factors. The clear ...

In the new year, advertisers will look to improve ad experiences and targeting to boost efficiency. While audience expectations will continue to rise, so will the need to prove ad effectiveness. We ...