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Christie Song, head of Tim Hortons retail, says the brand aims to build deeper connections with its customers.

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Get the latest intel on the Canadian media industry. Pick the plan that is right for you. Cancel anytime. * ...

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Get the latest intel on the Canadian media industry. Pick the plan that is right for you. Cancel anytime. * ...

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The retailer is increasing its spend in digital video and data-driven platforms to improve media efficiency and ROAS.

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