PIA Group has acquired TAB, the Berlin- and San Francisco-based mobile performance marketing firm. User acquisition is a core element of the mobile performance marketing strategies operated by today’s ...

The winners in all 11 categories of the 14th Effective Mobile Marketing Awards were revealed at an Online Awards Ceremony this afternoon.

Caroline McClelland, marketing manager at Kumulos, explains why the future for in-app messaging is consent-based. Consent-based messaging has never been so important for mobile marketers. Just read ...

By Thomas Walters, Founder and CEO of Billion Dollar Boy Like all media consumption, the news is increasingly transitioning away from linear channels to digital platforms – we’ve seen it in the ...

Argos has released the third episode of its ongoing mockumentary series Arghaüs, which promotes its curated A-List product selection. Created with global social agency Billion Dollar Boy, Arghaüs ...

Leading technology company Brand Metrics has integrated with global news streaming provider LeadStory to precisely measure how in-car advertising delivered through the platform influences consumer ...

Former Microsoft gaming executive J Allard has joined Amazon as vice president of product, specifically within the Devices and Services team, which oversees products like Echo and Alexa. Known for ...

After Party Studios has joined forces with burger brand SoBe to launch a new campaign starring Chabuddy G, played by comedian and actor Asim Chaudhry. The campaign features six videos, launching today ...

Robert Wildner, Co-founder and CEO of AVOW, emphasizes that app developers and mobile marketers must adapt to emerging trends and new channels to stay competitive in 2025. As 2024 demonstrated, ...

Waitrose has partnered with Wonderhood Studios, MG OMD, Grand Visual, and Talon to launch two special billboards in London. Each features a giant kebab skewer bursting through the poster to highlight ...

Toyota worked with agency AOR 22Squared on the campaign. Alex Lukacs, VP and Creative Director of 22Squared, said: “We were really inspired by the statistic that two out of three Americans entered ...

Royal Mail has unveiled its first-ever campaign driven by talent to highlight the simplicity and convenience of its modern parcel-sending options. Created by independent media agency the7stars, this ...