When shopping for a computer monitor, you're bombarded with specifications like native resolution and response time, but one of the more misunderstood monitor features is contrast ratio. As with many ...

Business podcasts come in all shapes and sizes, such as a presentation to prospective customers or a new policy announcement to employees. What they have in common is that they are audio or video ...

"Touchpoint Guru" Hank Brigman defines a touchpoint as an influential action initiated by a communication, a human contact or a physical or sensory interaction. Each touchpoint is a message that ...

Having a slacker on your hands can make or break a small business. Unproductive employees may be the result of bad hiring, or it may be that your work flows are not as efficient as they could be.

You're a small-business owner, so the chances are good that someone has noted your individuality at some point in your life. The chances are equally good that you considered the remark a form of ...

Marketing is not just advertising and promotions; it's a multi-layered strategy commonly known as the marketing mix or "the Four Ps," as explained in the University of California's article, "Marketing ...

Advertising space is everywhere – and all businesses, large and small – are in constant competition for consumer attention. Propaganda advertising is a technique that plays on the emotions of the ...

When thinking about how to market their business, the number one question on the minds of most business owners is, "How much should I spend?" The simplest and most common way to establish a marketing ...

Stakeholders are the people and organizations whose attitudes and actions have an impact on the success of your project or your company. Your stakeholders include employees, labor unions, suppliers, ...

Without a go-to conflict resolution technique for your workplace, two very different individuals may have a hard time communicating while under stress. That's why it's essential for managers and ...

Small business owners and managers are faced with countless decisions every business day. Management accounting uses information from your operations to produce reports that provide ongoing insight ...

An apt, single-word description of a bureaucratic organization would be 'tight.' In this kind of organization, there are policies and procedures for everything. There is tight control over the ...