Dive into AdExchanger's SECURE Data Act coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Dive into AdExchanger's Richart Ruddie coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Congress is taking another swing at a federal privacy framework. Wonder what the odds are on Kalshi. (Not great.) ...

Dive into AdExchanger's Will Sommer coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users ...

AdExchanger and Equativ are partnering to power live content, executive conversations and multi-channel distribution from ...

Data brokers will need to process consumers data-deletion requests every 45 days starting August 1, 2026, or face heavy fines ...

At this rate, Cavanagh added, Peacock will be on track to approach profitability for the first time next quarter. We like ...

Trusted Media Brands is working to sell audiences across multiple verticals, using first-party data and AI to help distill ...

The Measurement Gap in B2B Advertising Campaign Sophistication Is Increasing, but Performance Visibility Remains Limited B2B ...

Whose Mess Is This? One unwritten rule for advertising and analytics platforms is to never make dramatic overnight changes ...

For the first time, Unity's audiences are available for ad targeting outside the Unity platform, with Index extending Unity’s ...