ChatGPT, a language model developed by OpenAI, has the potential to impact the digital advertising industry, particularly search advertising, significantly. As a natural language processing tool, ...

We live in an era of globalization and fluid national borders. Large waves of immigrants—including South Asians and Chinese to Canada, Hispanics to the US, Asians to the UK, North Africans to France ...

Amidst a glittering evening at Hong Kong’s JW Marriott Hotel on June 12, Campaign Asia-Pacific announced the winners of the 24th PR Awards Asia-Pacific. The event celebrated outstanding campaigns, ...

The marketing and communications industry thrives on fresh perspectives and bold ideas, and this year's Campaign Asia-Pacific 40 Under 40 winners embody that spirit in abundance. We received ...

This is Barbie’s world and we’re all just living in it. It’s certainly felt like that over the past few weeks as we’ve witnessed a full culture takeover in pink. It's been inescapable. As brand ...

Each year, Campaign Asia-Pacific's editors look back on the year that was: The biggest brand crises and controversies, the top appointments, the biggest launches, the best and worst ads, and more. An ...

Chinese Public Security Police have raided GroupM's office in Shanghai yesterday, and have allegedly detained a number of former employees and questioned a senior executive, Campaign Asia-Pacific has ...

Spikes Asia has just announced the Grand Prix and special awards winners in the 2024 Spikes Asia Awards at the live ceremony held at the Swissotel The Stamford in Singapore's central business district ...

We put stuff on our faces to enhance our appearance before going out into the world. Later, we use other stuff to remove the first stuff from our faces, for the sake of cleanliness. Then we put still ...

McDonald’s Japan abruptly ended its limited-edition Pokémon card promotion just hours after its launch over the weekend, sparking frustration and backlash from fans and customers. Originally set to ...

How do you turn a potential PR disaster into a golden opportunity for consumer engagement? You fry a new approach. Or at least that's what a popular food company in Japan did recently, when faced with ...

GCash’s dominance in the Philippines has secured its spot as Southeast Asia’s top financial brand for the second consecutive year.