Rose’s said that a strategic review was underway following WPP’s Q3 results for 2025, in which she called WPP’s recent ...

The dour forecast contradicts more optimistic media spend outlooks by major agencies and higher GDP projections. Ebiquity China predicts e-commerce will prop up the overall cost of media by a mere +1.

Developed by Telstra’s creative agency +61 with Bear Meets Eagle on Fire (BMEOF), the 30-second hero spot draws viewers into a miniature world. The film, created by Nexus Studios and Cannes Grand Prix ...

While AI transforms much of advertising, fragmented data ecosystems mean measurement still demands a hybrid of technology and human judgement.

Melanie Speet is focused on ensuring this year's Spikes Asia Awards recognise the passion and creativity that fuels standout work as the industry becomes even faster and more fragmented.

The early bird deadline to enter the awards, which include three new AI-related categories, is December 8, 2025.

WPP has downgraded its growth guidance for 2025 to a decline of between 5.5% and 6%, with chief executive Cindy Rose ...

While stereotypes persist, new challenges are making it critical for both teams to work in tandem to deliver brand value, as ...

Publicis Groupe will acquire Singapore-based influencer-marketing and content agency Hepmil Media Group, the agency has ...

Half a billion users, 22 billion posts and huge sway over what people buy, yet APAC marketers are still missing the moment, ...

When a Marriott ballroom in Tokyo turned into a 'mini Super Bowl' for Enhypen fans, it was long-term brand play. Marriott’s ...

Selling the international arm won’t be simple, opines Humphrey Ho. The buyer can’t look like the ad holding groups of old, ...