The Women in Blue are experiencing a well-deserved moment in the sun. But will the roaring cheers translate into better brand ...

Its pitch to performance-driven D2C brands, agencies, and enterprise teams is straightforward: turn advertising from a ...

Agency group confirmed it received an ‘unsolicited approach’ to buy M&C Saatchi Performance.

AI has created one of the most significant paradoxes of modern business: it is both the most transformative industry and the ...

As digital fandom reshapes sports marketing, brands are shifting from endorsements to immersive, athlete-led storytelling ...

Our weekly roundup of the latest appointments and account wins from BharatPe, Mobavenue, Criteo, Pantaloons, KidZania India, First Sight, T-Series, Kult and more.

While AI transforms much of advertising, fragmented data ecosystems mean measurement still demands a hybrid of technology and human judgement.

Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud ...

With increasing penetration in high-frequency, non-food categories, q-commerce platforms are creating ecosystems that drive long-term engagement. Operationally, the ecosystem has shown remarkable ...

Email to staff says information, including bank and payroll number, salary, National Insurance number, and personal contact ...

From Tinder’s ‘Dating Scaries’ to Bingo!’s desi ghosts, brands turn Halloween into a playground for cultural commentary, ...

The technology company is also opening two new international offices for the agency.