Explore how authenticity and cultural relevance drive brand trust in 2026 as consumers seek protection, creativity, and ...

Multicultural consumers are redefining how—and why—they snack. From bold flavors to intentional wellness choices, this shift is creating new opportunities for snack brands ready to meet evolving ...

Our latest insights reveal that Multicultural Americans are leading this transformation, redefining how music, streaming, and fandom intersect. They are ...

This research is part of a series that expands on our 2021 Roundtable Presentation, America Now. Read on for a snapshot of American generations’ current priorities in life. Understanding Americans’ ...

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

On November 5th, Collage will host its annual Cultural Fluency Summit, where we’ll unveil new findings from our 2026 America Now trend research. This year’s ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

The cultural transformation of the American consumer can be seen even in the span of a two years. Census data from 2020 to 2022 shows that as we emerge from COVID, population growth is being powered ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Culturally fluent brands use culture efficiently and effectively to connect across segments. In this report, we share the top culturally fluent brands for Gen Z consumers. More than two-thirds of Gen ...

Streaming has become more than a form of entertainment—it’s a cultural experience. For Multicultural audiences, it’s about shared moments, familiar voices, and authentic stories that reflect everyday ...