The fast casual chain plans to better support its marketing with targeted media as it looks to reverse negative sales growth.

The AE Creator Community is anchored on a rewards system that incentivizes creators to participate in regular challenges around content sharing.

CMO Jonathan Mildenhall explains how the companies are working to build back trust in American neighborhoods at the big game and beyond.

Despite AI’s promise in media and creative, executives acknowledged the tech is difficult to scale and fails to deliver ...

The Mondelēz brand continues to embrace more culturally attuned marketing with a Ritz Island ad starring Bowen Yang, Jon Hamm ...

The celebrity-packed effort airing in the first quarter centers on a fictional Halfway There Insurance firm and parodic cover ...

Marketing trends, such as microdramas and consumers who are expressing a sense of “dysoptimism,” are identified in the agency’s “Future 100” report.

Instacart struck gold, turning back the clock in a successful campaign promoting prices from yesteryear on goods. Fittingly, ...

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon ...

Marketers must remain resilient as they navigate ongoing challenges, including an uncertain economic backdrop and the ...

The KegChup plays on data showing 84% of consumers make their own snacks for the big game, which is the second-biggest food ...

Holly Smith replaces Sonika Patel, who lasted less than a year in the role but oversaw the launch of a “Light the Fire” ...