Global ad spend is on course to grow 10.5% this year—as well as 7.2% in 2025 and 7% in 2026—according to recent research from WARC. The report was based on WARC’s dataset of advertising and media ...

Each month, American adults on average watch just 9.6% of the television channels they receive, according to recent research from Nielsen. The report was based on 2Q16 Nielsen Total Audience data, ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Learn how modern B2B teams use cold email, AI, deliverability, and personalization to book more meetings, protect their ...

As AI accelerates marketing change, content teams need agility. Learn how people, process, and platform form the foundation ...

This infographic explores why credibility is more important than ever for SMBs and covers four key strategies for building ...

When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say, “It won't leak in your pocket and embarrass you.” However, the company mistakenly thought the Spanish word “embarazar” ...

AI democratization is reshaping SaaS. B2B leaders must move beyond rigid contracts to flexible, customizable, AI-native ...

As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, ...

The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support ...

Half of American professionals say a strong personal brand mattered more than a strong resume in 2025. That's according to a survey conducted on behalf of Aurora University of 1,000 professionals in ...

Artificial Intelligence - Do marketers know terms related to AI search engine optimization like GEO, AEO, and LLMO? Which ...