Artificial Intelligence - Catch up on select AI news and developments since Friday, April 17. Stay in the know.

Netflix's ad revenue is forecast to double year-over-year, according to recent research from WARC. The report was based on WARC’s dataset of advertising and media intelligence from around the world, ...

Marketing leaders are caught in a frustrating loop. We invested heavily in "agile" frameworks, adopted rapid-response social strategies, and stocked our tech stacks with best-in-class tools. Yet ...

Most small business owners expect to spend more budget and more time on marketing in 2026, according to recent research from Constant Contact. The report was based on data from a survey of 1,500 small ...

The GIF, short for "graphics interchange format," has become a staple in modern communication. The short, looping video clips can be easily shared, which has made GIFs popular with social media users.

When your potential buyers search for the best solutions for their needs, AI summarizes the market before a single blue link appears. In that instant, their vendor shortlist is set. Vendor evaluation ...

Social Media Marketing - This infographic explores the top-produced influencer marketing content types, the engagement rates ...

In the previous article, we described how SaaS and recurring revenue growth does not operate within the traditional marketing funnel, but a more complex, bow-tie model. The Bow Tie model is depicted ...

Marketing Management - The level of global employee engagement—the share of workers who feel enthusiastic about their ...

AI-driven search is changing how B2B buyers discover and evaluate vendors. Learn how to adapt your content strategy for ...

It's been called "selling the invisible"—delivering intangible services as a core "product" offering. Law firms, management consultants, IT services and telecom providers, architectural groups, ...

Accountants and marketers might not cross paths in your organization very often, and that's a shame. When your management accounting team collaborates with Marketing Operations to track sales trends ...