Social media listening or monitoring has become a routine task in digital marketing recently, and though the necessity of the process is apparent to most social media marketers, the details of it aren ...

Explore how and why innovators of products and services can struggle to describe breakthrough ideas when language and ...

Though companies are spending more money on social media marketing, many are still trying to figure out best-in-class strategies and measurements. Here's a look at the current state of social media ...

Marketing Management - Nearly a quarter of employees say they now use AI daily for creating workplace emails, according to ...

Career Development - This infographic looks at how early-career professionals say LinkedIn has helped them, the LinkedIn ...

See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

Show, don't tell. That is the simplest yet most powerful lesson a storyteller can learn. As marketers put more emphasis on content that tells a story, we need to remember that old writing adage—even ...

Generative AI is transforming customer experience (CX) and support, but trust, accuracy, and empathy still depend on people.

For many companies, selling beyond their home market is an essential driver of business success. But successfully selling into other markets is often easier said than done. In 2007, when the No. 1 ...

Marketing Strategy - Most agency-side marketing strategists say their discipline is at a crossroads and often considered ...

Most organizations spend approximately 1-4% of their marketing budget on translation and localization services, depending on the size of the company and its scope of global operations. That percentage ...

LSI keywords are one of the latest and greatest trends and tools in search engine optimization. The snazzy sounding digital marketing acronym stands for latent semantic indexing, which isn't nearly as ...