Google is testing a new way to connect search, ads, and shopping by placing personalised offers directly inside AI chat.

The Zeta integration of OpenAI models into its marketing AI agent reflects a broader shift in how enterprise marketing ...

In the competitive world of B2B marketing, staying ahead requires innovation and adaptability. Advanced tools play a crucial ...

Agentic AI can be put to profitable use in enterprise-scale marketing efforts, although the mindset should be strategic not ...

We’re looking for passionate industry professionals to write thought leadership articles for MarketingTech. Contributing insightful articles enhances your credibility, increases brand recognition and ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. As many as 60% of consumers believe ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. With the rapidly evolving world of digital marketing, firms are ...

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Intrusive ads that disrupt consumers’ browsing experiences or shopping ...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...