Marketing teams are being asked to deliver more with less. Expectations are rising, roles are expanding and the gap between ...

Now in the second year of its brand transformation, the British brand continues to see success with its marketing investment.

The combined value of the world’s top 100 brands has hit a record $13.1tn, as AI and media platforms reshape consumer ...

With some of its creator relationships dating back 15 years, the biscuit brand has built the trust needed to relinquish ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

A panel of Marketing Week Awards judges explain why focusing on the commercial agenda, slowing down and actually shifting the dial helps unlock effectiveness.

Is neglecting socio-economic diversity not only harming the marketing industry’s reputation, but fundamentally bad for business?

A panel of Marketing Week Awards judges explain why focusing on the commercial agenda, slowing down and working to shift the ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.

Find the latest influencer marketing news, analysis and opinion that will help you make sense of this growing area of marketing communications.

Müller had tried price promotion, NPD and brand partnerships to halt years of decline, but what it needed was a more ...

Small- and medium-sized businesses are planning fewer job cuts than large organisations, according to Marketing Week’s 2026 ...