Bringing back the BFG for a second year was a “no-brainer”, explains marketing director Radha Davies, as the grocer looks to cement its value credentials.

The retailer’s international marketing spend rose 50% in the third quarter, the intention being to “carefully increase” ...

Across retail, fashion and travel, brands are leaning into Pinterest and making the social site a bigger part of their ...

Current regulation is “insufficient” to protect children and young people from online gambling advertising in the digital age ...

All of this feels perfectly logical when you’re dealing with a hypothetical lottery. But here’s the question: why does that ...

The first festive campaign under marketing boss Sharry Cramond, M&S explains the clothing and home creative reflects its ...

“Looking ahead, advertising investment is forecast to rise steadily into the Golden Quarter, and while overall growth is ...

The channels through which consumers are contacted by has a strong impact on trust, with 42% of consumers’ trust in brand ...

WPP Media found most customers enter the buying cycle heavily predisposed to a certain brand, limiting the effect of ...

As its transformation journey continues, Asda has recruited the Grinch to showcase its festive price push aimed at working families.

Highly commended for the 2025 Talent Trailblazer Award is The Challenger Academy – formerly VCCP Stoke Academy – winner of ...

Reviewing budgets throughout the year can help keep a brand agile, but it also raises the challenge of maintaining strategic ...