Media agencies are preparing to deepen their reliance on YouTube in 2026, as the platform’s role inside connected TV (CTV), social video, and performance media continues to blur traditional buying ...

Creator marketing budgets continued to expand in 2025, but earnings gains did not spread evenly across creators, according to ...

Edelman announced Jo Burford as Head of Creator Marketing for EMEA (Europe, Middle East and Africa) in a newly created role reporting to Tyler Vaught, Global Head of Creator. The appointment signals ...

Michael Hanuschik believes that for digital platforms to be healthy ecosystems, the creators must receive the majority of the ...

Connecticut has launched a state-sponsored directory connecting businesses with social media content creators, marking what ...

Creator Exchange (CreatorX) has begun onboarding creators, networks, and advertisers ahead of Podfest (Jan. 15-18) in Orlando ...

StreetTalk is a New York-based creative and advertising company that has built its business around unscripted street ...

Twitch streamer Kai Cenat announced the launch of his clothing brand, Vivet, in a 23-minute YouTube video published on January 13, signaling an expansion beyond digital content creation into the ...

FGN Inc. (Fiber Gaming Network) has acquired Creatraction in a deal that combines esports infrastructure with influencer marketing tools targeting rural internet providers and workforce development ...

TikTok released its annual trend forecast, identifying three behavioral shifts expected to shape creator and marketing strategies in 2026, based on analysis using the platform’s AI-powered analytics ...

Twenty content creators from around the world will join YouTuber MrBeast in Ghana to rebuild a village and support healthcare, education, and community needs as part of the “1 Billion Acts of Kindness ...

Amazon and the Kelce brothers unveiled Kelce Clubhouse, a retail destination for fans of the “New Heights” podcast. The ...