More than eight in 10 buying decisions are predetermined before consumers begin shopping, according to research from WPP.

Kantar has appointed Ben Lawder as senior vice-president and customer experience (CX) practice lead for North America.

A failure to provide funding for the US Census Bureau for 2026 could have a serious adverse effect on planning for the next ...

Financial services insights company RFI Global has agreed with its private equity partner Diversis to acquire digital user ...

Media measurement and optimisation platform Integral Ad Science (IAS) has been chosen by TikTok Pangle, the social media firm ...

At Rival, in every research-on-research study we run, we’ve started asking participants to tell us if the survey was fun – ...

Boize (pictured) joins Hall & Partners from 2CV Research, where she spent six years, most recently as research director. She ...

UK advertising spend is expected to hit £12bn in the final quarter of the year coming into the Christmas period, according to ...

This conference is an online event designed to connect young professionals with the latest ideas shaping the research ...

Global insights firm Toluna has created an AI advertising testing tool supported by the company’s synthetic personas.

AUSTRALIA - Survey research platform Conjointly has achieved ISO 20252:2019 certification for market, opinion, and social ...

Financial data research company Smart Data Foundry has established a fellowship scheme for projects using financial data for ...