Benjamin Houy shuts down Lorelight, arguing AI search doesn’t need stand-alone GEO tools. The decision sparks debate over measuring assistant visibility.

Google’s VP of Product for Google Search confirmed that PR activities may be helpful for ranking better in certain contexts and offered an explanation of how AI search works and what content creators ...

Google’s guidelines & several studies highlight why AI-written health and finance content are a risk where expertise and facts are paramount.

Apple has reportedly selected Google to power the next generation of Siri through a partnership neither company plans to publicly acknowledge.

OpenAI's ChatGPT Go discount subscription plan is now available in 98 countries, including 8 in Europe and 5 in Latin America ...

Pomelli, a Google Labs & DeepMind AI experiment, builds a "Business DNA" from your site and generates editable branded ...

Custom GPTs can refine SEO workflows when built with clear scope, validated problems, and a product mindset grounded in ...

Anthropic's research shows that large language models build internal maps resembling biological perception used by humans.

The next phase of search demands balancing optimization for both humans and AI agents while holding firm to core SEO ...

Google Chrome will enable "Always Use Secure Connections" by default in October 2026, warning users before accessing public ...

Google reports that AI features are adding searches rather than replacing them, pointing to more AI-led sessions and steady ...

Learn why an audit is essential for addressing the AI visibility gap and driving organic traffic to your site.