This report examines the key trends that are driving the future of commerce media. Global retail media spend is set to reach $196.7bn in 2026, overtaking the combined linear and connected TV spend ...

When establishing a brand identity, a key question media businesses face is whether their communications should be brand- or content-led. Should they be judged by what they stand for or what they ...

WARC's Sustainability Hub features best practice, expert guidance and effectiveness case studies that will help marketers understand – and solve – the challenges of sustainability, including net zero.

LIONS is brought to you by Informa Festivals which is a trading division of the Informa Group. The parent company of the Informa Group is Informa PLC, registered in the United Kingdom under company ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Gaming is the most popular leisure activity for Gen Z audiences, according to research from gaming analytics company Newzoo. Gen Z consumers say they spend a quarter (25%) of their leisure time ...

Part of the Marketer's Toolkit 2025, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.

The paths to marketing success have been laid out in WARC’s Anatomy of Effectiveness report. In our new podcast series, we’ll be interviewing industry practitioners to demonstrate the ways these ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Analyses the results of a global WARC survey of senior strategists.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.