Charlotte Hornets point guard LaMelo Ball is the unquestioned king of the youth. Young basketball fans hang on every move, ...

On Boswell's shoes, the Chief Illiniwek logo went from the tongue to the base of the shoe on the outside of both his left and ...

A day after dissolving his Under Armour pact, Golden State Warriors guard Stephen Curry teased a potential Nike partnership ...

Nelly Korda had just played with WNBA star Caitlin Clark again at The ANNIKA 2025 Pro-Am. The former World No. 1 also gifted ...

Joyce Edwards and Raven Johnson both had double-doubles as the No. 2 South Carolina women's basketball team defeated No. 8 ...

A Basketball player without a shoe deal? That is just a barefoot baller, waiting for someone to put a sole on it. From Jordan ...

Javon Bennett’s colorful shoes might put someone in the mood for Superman ice cream — the red, blue and yellow frozen dessert. They stand out even in a sea of other multi-colored basketball shoes.

An individual basketball-sneaker line can produce billions of dollars in revenue. NBA superstars like Michael Jordan, LeBron James, Kevin Durant and Curry have made nearly as much off-court revenue as ...

Memphis Grizzlies point guard Ja Morant has been ruled out for the remainder of Saturday's contest against the Cleveland ...

While the Bears won their first-ever conference title last season, Mercer stepped it up by finishing undefeated in conference ...