Charlotte Hornets point guard LaMelo Ball is the unquestioned king of the youth. Young basketball fans hang on every move, ...

The Air Jordan 11 "H-Town" hits retailers and online shops on November 22, but the Premium Goods team isn't resting on its ...

Javon Bennett’s colorful shoes might put someone in the mood for Superman ice cream — the red, blue and yellow frozen dessert. They stand out even in a sea of other multi-colored basketball shoes.

A Basketball player without a shoe deal? That is just a barefoot baller, waiting for someone to put a sole on it. From Jordan ...

Memphis Grizzlies point guard Ja Morant has been ruled out for the remainder of Saturday's contest against the Cleveland ...

A day after dissolving his Under Armour pact, Golden State Warriors guard Stephen Curry teased a potential Nike partnership ...

It isn't a star-studded lineup, but there are players on both teams to have your eyes on Saturday Night in the Horseshoe.

An individual basketball-sneaker line can produce billions of dollars in revenue. NBA superstars like Michael Jordan, LeBron James, Kevin Durant and Curry have made nearly as much off-court revenue as ...

Nelly Korda had just played with WNBA star Caitlin Clark again at The ANNIKA 2025 Pro-Am. The former World No. 1 also gifted ...

Golden State Warriors star Stephen Curry stood at the free-throw line with six seconds remaining and the chance to make history, clinch a come-from-behind victory and silence the deafening roars of ...