Efforts in China and the U.S. are gaining attention as the activewear brand leans into local trends and sports.

Adidas signature basketball sneakers have seen some ups and downs over the years, but it appears that the line is on an upward trajectory as of late—in large part thanks to Anthony Edwards’ debut ...

The partnership between adidas and Fear of God Athletics has provided many of the most thought-provoking collaborations in the sportswear space this decade. Building on its bold vision for the future, ...

After a long and festive summer, the wait is over for the Oklahoma City Thunder. Tonight, the organization unveiled its first NBA Championship banner, followed by a ring ceremony. For just one night, ...

Lady Vols legend Candace Parker is the president of women's basketball for Adidas, creating a valuable connection. The Adidas deal is expected to bring significant NIL benefits to Tennessee athletes.

Adidas's North America sales recorded the weakest growth among the German sportswear maker's regions in the third quarter, ...

adidas Basketball is set to unleash the Harden Vol. 9 “Snakeskin,” a bold continuation of James Harden’s signature franchise. This new colorway, designed for versatility and explosive court dominance, ...

The Minnesota Timberwolves unveiled their Prince City Edition uniforms and Anthony Edwards dropped a new sneaker colorway.

Can lightning strike twice? We’re about to find out. Ahead of the 2025-26 NBA season, Adidas has launched one of the most anticipated basketball shoes in recent memory: Anthony Edwards’s AE 2. In the ...